The Business Compass app

1. 1 · Idea

   The best first idea is a problem you have already solved for yourself, for someone like you.

   • Write down three problems people already ask you about.
   • Pick the one you could explain in ten minutes.
   • Name the exact person it's for — age, situation, what they've already tried.

   Read the starting-a-business guides

2. 2 · Offer

   An offer is a promise with a price. Decide both before you build anything.

   • Write one sentence: what they get and what changes for them.
   • Choose the format — printable, workbook, guide or toolkit.
   • Set a first price you'd be glad to be paid, and a launch price.

   See how the workbooks are priced

3. 3 · Build

   A small finished thing beats a big unfinished one. Aim for a first version you can hand over this week.

   • Outline the whole thing in headings before writing a word.
   • Make the smallest version that fully keeps the promise.
   • Get one real person to use it and tell you where they got stuck.

   Tools used to build and sell

4. 4 · Market

   Marketing is telling the same handful of people, clearly, more than once.

   • Write three posts: the problem, the process, the offer.
   • Add the offer to one place people already find you.
   • Ask five people directly — no launch needed.

   Read the marketing write-ups

5. 5 · Sell & grow

   Once one person has paid, the job becomes repeating what worked and writing it down.

   • Check what buyers actually asked before purchasing.
   • Fix the one thing that caused hesitation.
   • Plan the next small offer for the same person.

   See the digital products

Start the path over